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Joining Gulf Family Businesses: What Executives Should Know

6 min read

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As family businesses across the Gulf evolve, executives must pair expertise with cultural fluency and a deep respect for legacy to succeed.

Family businesses remain the backbone of the Gulf Cooperation Council (GCC) economies. Many of these enterprises have thrived for generations, combining long-term vision with the agility to act decisively. Their ability to deploy capital quickly and strategically often gives them an edge over both multinational corporations and institutional investors. 

As GCC governments push forward with national transformation agendas to diversify away from oil and gas, family businesses continue to evolve in tandem. These enterprises are leading in sectors like tourism, electric vehicles, renewable energy, and disruptive technologies, while also pursuing philanthropic ventures that reflect their long-term commitment to regional development. 

For senior executives considering a leadership role within a family business in the region, here’s what you need to know.  

Catalysts of Economic Transformation 

Family businesses in the GCC are no longer confined to traditional sectors. Today, they are dynamic, diversified conglomerates investing in the future economy. They are more pioneering and nimble, often competing directly with sovereign wealth funds (both for market share and talent) and investing in the sustainable future economy.  

From giga projects to energy transition initiatives, family groups are embedding themselves deeply in the strategic priorities of their nations.

It is not uncommon to see leaders of these businesses holding positions in government, sitting on the boards and advisory committees of sovereign funds, or operating across multiple industrial and philanthropic entities. 

Navigating a Nuanced Hiring Landscape

Bringing new leadership into a family enterprise is a more nuanced process than hiring into a multinational or private equity-backed company. While the mandate may include modernizing operations, expanding into new markets, or embedding digital transformation, successful leaders must also demonstrate deep respect for the family’s legacy and internal dynamics. 

Executives are often brought in to run specific divisions while family members move into more strategic or board-level roles. It is commonplace to see non-family members staying with family group employers for 15-to-20-year periods. Long-term success depends not only on competence, but on chemistry, cultural sensitivity, and trust-building. 

Cultural Intelligence as a Core Competency 

Executives must navigate three overlapping cultures: the national culture of the GCC country, the family’s internal culture, and the broader business culture of the organization. Relationship-building is critical for success. 

Influence is earned through relationships, not hierarchy. Emotional intelligence, humility, and the ability to build consensus are essential.

Some senior family members in board roles may still operate with an executive mindset and want to get involved in tactical business decisions and operations on occasion. New leaders must strike a balance between driving progress and respecting tradition – getting their message across with sufficient sensitivity and respect for the family’s deep-rooted culture and ethos. 

A Unique Operating Model 

Family conglomerates in the region often operate across a surprisingly broad range of sectors – from energy services and hospitality to education, healthcare, banking, retail, and Islamic investments. Boards typically include a mix of family members, GCC nationals, and some international independents providing governance or specific subject matter expertise. Succession planning is generally kept within the family for chairman and board roles. External hires are brought in at the C-suite and divisional leadership level, or as independent advisers to the board or special committee.

Executives are expected to bring specialist knowledge – for example, launching EV brands or solar infrastructure – but they must also be regionally experienced, often Arabic-speaking, and capable of integrating into existing leadership teams.

Full autonomy is rare; influence and impact are gained through trust, integrity and collaboration. 

Built for the Long Term 

Unlike the short-termism often associated with private equity, family businesses in the Middle East are focused on building enduring, multi-generational enterprises. Chairmen frequently remain active into their 80s or 90s, with younger family members educated abroad and returning to take up key leadership roles. 

Executives who succeed in this environment are those who embrace the long view, remaining flexile and adaptable – those who can combine best-in-class practices with cultural sensitivity and respect for legacy. For the right leader, these roles offer rare influence, scale, and impact across some of the fastest growing global economies – but only if approached with the right mindset and tempered expectations. 

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