The commercial landscape has changed fundamentally. The rapid development of digital technology has made the role of CMO and CSO more complex, but also presents organisations with new opportunities. Modern executives bring the knowledge and experience to navigate this: they make smart use of technology and data in a considered way to reach customers personally, deliver value and build lasting relationships.
Odgers specialises in executive search for marketing and sales at C-suite level. As a headhunter, we connect organisations with leaders who are at home in a digital environment. From start-ups to multinationals, we map commercial leadership and support the development of talent.
Big enough to matter, small enough to care.
CMO and CSO roles are not a standard recruitment question. They are functions directly connected to brand building, commercial growth and customer experience. We offer tailor-made solutions that fit the specific context and objectives of your organisation. Our approach rests on three pillars: Identify, Build and Develop.
We begin with the strategic direction, the market position and the role the CMO or CSO plays within it. From there, we develop a profile that points towards the future.
Using our international network, we carefully assemble a candidate pool of senior executives across sectors including technology, healthcare and consumer goods. We focus on professionals with demonstrable experience in digital environments.
Our support does not end at the appointment. We focus on lasting value, for both the leader and the organisation.
The role of CMO and CSO is not solely about selling a product or service. It is about creating an experience that aligns with the wishes and needs of the customer. This calls for leaders who handle technology and data with care, connect commercial strategy to brand identity and place the customer relationship at the centre.
Digital technology is developing at a rapid pace and changing how organisations reach their customers. This places significant demands on the CMO and CSO: strategic insight, data-driven decision-making, agility and the ability to bring the organisation along in a context that is constantly shifting.
Get in touch to discuss your executive search or leadership development needs.
Find a consultant Make an enquiryOdgers supports organisations across a wide range of sectors in attracting commercial leaders at C-suite level, whether that involves a Chief Marketing Officer, Chief Sales Officer or commercial director. Each environment requires its own profile and approach. We translate our sector knowledge into a sharp profile and a fitting search strategy.
We specialise in executive search for marketing and sales, with a focus on positions such as Chief Marketing Officer, Chief Sales Officer and marketing director. Thanks to our expertise and international network, you will quickly be speaking with the right senior candidates.
We advise and guide our clients in finding executive leaders across every sector.
Curious about what we can do for your organisation? Get in touch with our consultants.
With over 50 years' experience, Odgers combines deep market insight with a holistic approach that looks beyond the CV. We identify candidates based on cultural fit, strategic vision and future perspective. Leaders who not only suit your current context, but are also prepared for tomorrow's challenges.
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Shared goals and a joint strategy are the key to better collaboration between marketing and sales. One commercial leader (CCO) can strengthen alignment, but success is equally achievable with separate CMO and CSO roles, provided they work closely together and maintain a consistent direction.
A strong commercial leader connects brand building with hitting targets by balancing short and long-term priorities. Investment is made in brand awareness and customer loyalty for sustainable growth, whilst robust sales targets ensure immediate revenue results.
A strong CMO or CSO drives growth by attracting new customers and increasing spend from existing ones. This is reflected in tangible results: higher revenue, greater market share and repeat customers, once the marketing and sales approach has been strengthened under their leadership.
Modern CMOs and CSOs closely track customer behaviour through data and respond accordingly. They are present wherever the customer is — from social media to e-commerce — and continuously adapt campaigns and sales journeys to keep the customer experience smooth and relevant.
Sector experience is useful for quickly understanding the market and customers, but an outside perspective can bring genuinely innovative ideas. Which carries more weight depends on the situation: where market dynamics are complex, insider knowledge is crucial; where there is an innovation deficit, an outsider can make all the difference.