Gourmet

In 2024, the global luxury gastronomy market will reach €198 billion, with a growth rate of 5.6 percent driven by increasing demand for total, sensory, and memorable experiences.

In this world, gastronomy in its culinary, oenological, or emotional forms is no longer seen as a simple product. It is considered an extension of the brand universe. It has become a strategic lever to embody a vision, express a house culture, and build a direct connection with clients seeking uniqueness.

Luxury brands are investing in the table just as they have in retail and hospitality, with a sharp attention to detail, rhythm, and storytelling. The table becomes a stage, the service a ritual, the taste a narrative medium that supports a complete brand experience.

In the world of wines and spirits, this trend is reflected through ultra-limited editions, exclusive distribution channels, and private tasting venues. These formats are designed to create desirability and deepen emotional attachment.

The most sought-after profiles are those capable of orchestrating every dimension of the experience, from product and setting to gesture and narrative. They understand the codes of gastronomy, the operational rigor of luxury service, and the client culture specific to prestigious houses.

Their mission is to transform an experience into a signature.