Media & Entertainment

Between 2020 and 2024, global digital content consumption grew by more than 30 percent, driven by the rise of streaming, the popularity of podcasts, the widespread adoption of short formats, and the diversification of platforms.

Content is no longer simply broadcast. It circulates, adapts, and takes shape.

From native podcasts to algorithm-driven series, from immersive live sessions to branded content, storytelling is becoming faster, more fragmented, and increasingly co-created with audiences.

The power of influence is shifting from traditional broadcasters to creators, platforms, and communities.

In this ever-changing landscape, brands, studios, and publishers must deliver immediate impact while ensuring cultural relevance, cross-channel storytelling, and a nuanced understanding of engagement dynamics.

Value now lies in the ability to create emotional presence within saturated and fast-moving environments.

The most sought-after talents in this field combine editorial vision, narrative agility, deep expertise in digital ecosystems, and a strategic sense of influence.

They know how to make a message, a brand, or a piece of content stand out and last in the flow.