Fashion & Lifestyle

In 2024, the global fashion and lifestyle market exceeds €1,700 billion. But behind this economic power lies a sector undergoing profound transformation.
Faster product cycles, growing sustainability pressure, shifting cultural narratives, and the rise of alternative models are reshaping the landscape.

Driven by a hyper-connected and socially engaged generation, demand is evolving rapidly.
Clothing has become a form of social positioning. Lifestyle is now a personal signature.

Fast fashion is being redefined. Responsible brands are gaining ground. Secondhand is growing by more than 20 percent annually. Physical and digital experiences are merging into new hybrid forms.

Brands can no longer settle for simply existing. They must inspire, embody, and engage.
Style has become both a cultural and economic indicator. Image is now a strategic asset in its own right.

In this ever-changing environment, the most sought-after profiles are those able to move across creation, brand direction, product strategy, retail, and data, with a sharp understanding of emerging behaviors and weak signals.

These are agile talents who know how to orchestrate consistency between identity, market tempo, and customer engagement.