Parfume- og hudplejesektoren oplever en bemærkelsesværdig vækst med en omsætning på over 60 milliarder euro i 2024. Udviklingen drives af wellness-bølgen, efterspørgslen efter rene og højtydende produkter og den konstante udvidelse af premium-markedet i Asien.
Fragrance is asserting itself as a cultural and identity marker, while skincare has become a space for cross-disciplinary innovation that blends science, nature, data, and personalization.
This vitality is attracting investors. In 2023, more than 45 private equity deals were recorded in the beauty industry across Europe, with strong interest in independent brands positioned around organic, local, or affordable luxury offerings.
Beauty Tech is accelerating the transformation of the industry. Predictive AI in R&D, personalized diagnostics, product trial simulations, and automation of routines are all reshaping the beauty experience and its industrialization through scientific and digital approaches.
Faced with global demand that is highly segmented and increasingly demanding, brands are rethinking their models. The enhancement of olfactory heritage, sensory storytelling, formulation excellence, and premiumization are structuring a growth that is both emotional and strategic.
In this high-pressure ecosystem, brands are seeking talents who can envision beauty in all its dimensions, whether marketing, scientific, creative, or industrial, and who bring vision, agility, and strategic perspective.